Yinka Ilori turns Bloomingdale’s 59th Street into a blooming wonderland for fall

London-based artist Yinka Ilori has transformed Bloomingdale’s flagship on New York’s 59th Street into a floral destination for fall, turning the store into a living installation as part of its Just Imagine campaign. The takeover features floral themed windows and a Cherish Your Magic carousel pop-up filled with playful sculptures and exclusive product collaborations. The concept signals a shift toward immersive, artist led activations that blend fashion, design and retail spectacle in a single flagship space.

Ilori describes wildflowers as resilient and spontaneous, a metaphor he ties to New York City’s creative energy. The installations inside the carousel celebrate that energy with a vivid palette, oversized florals and geometric forms that echo Ilori’s signature style. Viewers can wander from the windows into a pop-up that operates as a mini gallery, shop and lounge all at once, designed to be photographed and shared across social media. Within the pop-up are collaborations across categories, each wrapped in Ilori designed packaging, from colorful cashmere sweaters to printed ping pong sets, quirky kitchenware and home decor, and beauty items such as high end skincare and candles. The British Nigerian artist also teamed with PlayStation to produce apparel, accessories and candy inspired by the joy of play, and a dedicated corner of the carousel houses consoles and beanbag chairs so shoppers can take a gaming break while they browse.

Just Imagine runs from September through October 2025 exclusively at Bloomingdale’s 59th Street flagship, with an array of interactive experiences unfolding throughout the store. Bloomingdale’s notes the program will be complemented by in store activations, workshops and pop up moments scheduled across the campaign window. A full calendar of events is posted at Bloomingdales.com.

Visitors will find the windows as well as the carousel installation anchored by Ilori’s signature color palette and geometric forms. The show marks a rare instance of a major U.S. department store devoting a fall installation to a single artist, underscoring how fashion and design collabs are shaping in-store experiences in major markets.