Constipation crisis hits women hardest as new supplement aims to relieve the burden

A constipation crisis is drawing renewed attention to women’s bowel health, with data showing women are more likely to experience symptoms and endure them for longer. Research published in BMC Gastroenterology in 2021 found that women are twice as likely as men to suffer from constipation. Separate consumer research indicated that 74% of 100 women surveyed wanted to poo more frequently, while Imperial College Healthcare NHS Trust has estimated that about 1 in 7 UK adults are affected by constipation at any given time. Health advocates say the issue has been under-discussed and inadequately addressed, contributing to a broader conversation about women’s gastrointestinal well-being.

In June, Joely Walker left her role as Head of Beauty at Grazia magazine to focus on addressing the problem more directly. She has personal experience with constipation, including extended periods of reduced bowel movements and a medical episode that led to an internal haemorrhoid diagnosis. Walker says the reality of living with constipation is often far from glamorous, and that many people do not talk about it openly. She describes how this personal journey intersected with a broader mission to help other women achieve healthier, more regular bowel movements. Walker and her friend Holly Brooke, who has also faced chronic constipation, began researching why so many women struggle with regularity and how to find practical, affordable relief.

Experts say several factors interact to affect gut motility and bowel habits. Hormones play a notable role; estrogens and progesterone can slow gut movement, particularly mid-cycle and during pregnancy, and menopause can have a similar effect, according to nutritionist Laura Jennings (ANutr, MSc, BSc). Stress also influences the gut-brain axis; persistent stress can disrupt digestion and lead to irregular bowel patterns, noted Dr. Sigi Joseph, an award-winning GP. Diet matters too: while fiber is important, the type matters. Prebiotic fibers—found in onions, garlic, bananas, and oats—feed beneficial gut bacteria, while probiotics—found in live yogurt, sauerkraut, and kimchi—add healthy microbes that support digestion. Combined, these dietary components help maintain regularity.

Beyond general guidance, Walker and Brooke emphasize a holistic approach to moving the bowels. They advocate reducing processed foods and adopting a varied intake of soluble and insoluble fiber from whole foods, along with fermented foods several times per week. They also warn against holding it in, noting that delaying bowel movements can train the bowel to become less responsive and may worsen constipation over time, potentially contributing to hemorrhoids. Regular physical activity, ample hydration to help fiber work effectively, and stress management are cited as practical ways to support regularity. Holly Brooke reported finding relief through a combination of all-natural supplements, though the approach initially required taking a large number of pills and a substantial monthly outlay, making it impractical for many.

To address these barriers, Walker and Brooke developed a simplified, cost-effective solution that could fit into a busy lifestyle. The duo launched WE ARE. REGULAR., a brand dedicated to breaking the stigma around bowel health and normalizing daily routines that support regularity. Their first product under the line is 01. Bowel + Bloat Relief, a formulation designed to provide practical daily support without the burdens of multiple supplements. The supplement is priced at £45 for 28 servings and is available from September 29 on weareregular.com.

Advocates say the new product aligns with a broader shift toward accessible, science-informed approaches to female health. The message behind WE ARE. REGULAR. is as much cultural as medical: many people have been conditioned to view pooping as embarrassing or unhelpful to discuss openly. The brand argues that a healthy bowel is a normal, everyday part of life, deserving of conversation and care rather than stigma. The information accompanying the product notes that, while the goal is to support regularity, individuals should consult a healthcare professional if constipation or bloating persists or if there are noticeable changes in stool patterns.

For the health community, the development underscores the ongoing need to understand sex-specific factors in gastrointestinal health and to provide accessible solutions for those disproportionately affected. Researchers and clinicians continue to emphasize that constipation is multifactorial, influenced by hormones, stress, diet, and lifestyle. While products like 01. Bowel + Bloat Relief may offer practical support, medical guidance remains essential for persistent symptoms or new, concerning changes in bowel habits. Constipation remains a common condition that affects millions, and experts reiterate the value of a nuanced, evidence-based approach to management and prevention.

The creators say their aim is to partner medical insight with real-world practicality, enabling more women to achieve a reliable, comfortable daily routine. They also emphasize ongoing education and dialogue around bowel health to reduce stigma and encourage proactive care. Those experiencing persistent constipation or bloating, or noticing any changes in stool, are advised to consult with a physician to determine the appropriate course of action.