Grüns Gummies Ride Viral Wellness Wave With Veggie-Packed Formula
Vegan, sugar-free greens gummies tout 60 ingredients and third-party testing as celebrity fans join the trend; reviewers weigh taste, price and digestion claims.
Grüns gummies have surged in popularity as a wellness trend on social media, with TikTok and health media highlighting their veggie-packed formula and convenient bite-size shape. The product has attracted attention from celebrities and athletes, including former Real Housewives of New York City star Bethenny Frankel, and NFL quarterback Joe Burrow, snowboarder Shaun White, and actress Anna Kendrick, who have been linked to the brand as investors. The gummies are marketed as sugar-free and aimed at supporting daily nutrient intake in a format that’s easy to take on the go, with a price tag around $66 per pack.
According to the brand, each bear contains a blend of about 60 ingredients drawn from vegetables, fruits, vitamins, prebiotics, adaptogens and more. The lineup includes organic kale, parsley, wheatgrass, spirulina, pomegranate, shiitake mushroom powder and other produce that many shoppers would not routinely purchase for a grocery cart. Supporters have described the taste as mildly sweet and not candy-like, with Bethenny Frankel saying, 'They (Gruns) taste slightly sweet, but in a manageable way. It’s not candy, it’s not covered in sugar, but it’s kind of a little treat.' The product’s packaging emphasizes convenience for those avoiding pills and positions Grüns as a daily wellness aid rather than a confection.
Grüns also emphasizes ongoing third-party testing, noting tests conducted by Eurofins. Proponents say the small, light packs are easy to carry, and that each gummy is designed to deliver key vitamins. The company markets the product as a way to fill nutritional gaps with whole fruits, vegetables, vitamins, prebiotics and adaptogens, while avoiding artificial colors. The brand says new formulas are rolling out, including a sugar-free version already on the market. Early testers cited in media coverage have described the gummies as helping support digestion and curb mid-afternoon sugar cravings.
Two flavor variants have figured prominently in reviews. New York Post reviewer Frank Massaro describes the Original Super Greens Gummies as mildly sweet, with a slightly earthy profile and a soft chew; he notes the packaging is slim and travel-friendly, and says the formula’s vitamin load helps offset cravings and supports digestion. Another variant, Grunny Smith Apple, is highlighted by reviewer Miska Salemann as sweeter and less vegetal, with a crisp apple tang that makes them unexpectedly craveable. Salemann adds that Grüns did a solid job masking greens, keeping the characteristic deep green hue, with testers noting there was no spinach overtone in the new flavor. These flavor notes come as New York Post coverage emphasizes the product’s blends of greens, fruits and vitamins rather than a candy-like experience.
Nutrition information printed on the label lists sugar at 0.5, calories at 20, and 6 grams of fiber per serving, along with vitamins A, B6, B12, C, D3, E and K2. The data underscores Grüns’ positioning as a nutritionally dense bite rather than a dessert, and aligns with claims of third-party testing and a health-forward ingredient list. Supporters say the product’s design and flavor masking help reduce pill fatigue while delivering a broad nutrient profile.
A post-purchase survey cited by the brand indicates that about half of users felt more energized after taking Grüns, and more than two-thirds reported improvements in overall health and well-being since starting the gummies. Critics, however, point to the premium price and question whether a single gummy can meaningfully replace a varied diet or traditional supplements; others note that taste can vary by individual preference, with some users reporting an earthy aftertaste.
Overall, Grüns executives say the product is part of a growing category seeking to combine the convenience of gummies with the nutritional density many consumers expect from greens powders and supplements. With new formulas and ongoing media coverage, the brand has kept a focus on transparency through third-party testing and ongoing product development. If the current reception continues, Grüns could become a long-running entry in the crowded greens-supplement market, wedging into conversations about digestion, energy, and daily nutrient gaps while maintaining its signature savory-green aesthetic.
