Hair loss tops fears of aging in new survey

A new survey of 2,000 American adults finds that hair loss is the physical change most feared when aging, a concern that researchers say extends beyond appearance. The poll shows that two in five Americans say hair loss is the top aging worry, and the fear is often linked to a decline in self-esteem. Among those who have noticed signs of aging, 42% reported a significant drop in self-esteem tied to hair loss, while 39% said hair loss and wrinkles were tied as the top aging fears.

The survey, conducted Aug. 25–29, 2025, by Talker Research for Doctor’s Best, also found that younger generations feel the impact more acutely. Nearly half of Gen Z respondents (47%) listed hair loss as a top aging fear, above wrinkles or weight gain. Across generations, hair loss was identified as the top age-related issue, with many tying hair to personal identity. Sixty-seven percent of adults said hair is central to how they see themselves, and the figure climbs toward 80% among Gen Z and Millennials.

The emotional weight of hair loss extended beyond self-perception to dating and social life. Fifty-one percent of respondents said hair loss has negatively impacted their dating life, while 35% reported reduced confidence in social settings and 27% noted diminished confidence at work. Among men, most respondents preferred a shaved head over visible balding (62% versus 38%), and 82% said baldness in men is perceived as appealing or neutral. By contrast, nearly half (49%) described baldness in women as somewhat or very unappealing.

Women reported particularly strong emotional effects: 51% of women who have experienced hair loss said they have hidden thinning hair out of embarrassment. In total, 75% said losing hair completely would be emotionally difficult, with women more affected (82%) than men (66%).

The findings also suggest that people are seeking solutions beyond lifestyle changes. Sixty-eight percent of those experiencing hair loss have already turned to or are considering supplements. Respondents identified medication, supplements, and over-the-counter treatments as the top next-step options for hair regrowth.

“Hair loss is more than a cosmetic concern; it affects confidence, relationships, and sense of self,” said Katie Lucas, chief marketing officer for Doctor’s Best. “Our research shows that nearly half of adults experience a real emotional impact when their hair thins, with women in particular feeling pressure to hide hair changes. Understanding and addressing these experiences is essential to supporting overall well-being for consumers seeking hair growth support.”

Survey methodology: Talker Research surveyed 2,000 Americans with an even gender split; the online survey was conducted Aug. 25–29, 2025, and commissioned by Doctor’s Best.