Leisel Jones breaks ground in hair-loss battle by joining Advanced Hair Studio
Olympic swimming great becomes the first female Australian sport star to partner with Advanced Hair Studio to address female-pattern hair loss

Leisel Jones, the three-time Olympic gold medallist, has taken a groundbreaking step in her battle with hair loss by partnering with Advanced Hair Studio and beginning treatment almost three months ago. The 40-year-old swimmer, whose Olympic wins include the 2004 Athens Games and the 2008 Beijing Games, becomes the first female Australian sport star to join forces with the company to address a condition that affects millions of women worldwide.
Her regimen began with an AI-driven evaluation of her hair, followed by SCIPRP—Stem Cell Infused PRP treatment—to stimulate hair follicles. She then started a laser therapy program and will incorporate Advanced Hair and Scalp Regenerative Antioxidants as part of the plan. The four-step approach aims to tackle hair thinning from multiple angles.
Jones says the process has been transformative, not only physically but emotionally, and she hopes other women know they are not alone and that help is available. She notes she began her treatment approximately three months ago as she works to curb the stigma surrounding hair loss and encourage others to seek support.
Beginning September 29 in Brisbane, Jones will visit Advanced Hair Studio clinics across three Australian capital cities to relay her experiences and insights to fans and clients alike. The trip highlights a broader willingness among elite athletes to discuss and address hair-loss concerns as a health issue rather than a cosmetic one.
Hair loss in women, particularly female pattern hair loss (FPHL), is characterized by diffuse thinning and can carry psychosocial consequences. The Australian Journal of General Practice has documented that roughly 49% of women will experience hair loss at some point in their lives, with FPHL identified as the most common cause of female alopecia. Risk factors cited include aging, family history and smoking.
Jones’s career achievements stretch beyond her Olympic medals. Her 2004 Athens gold came as part of the 4x100m medley relay, and she earned another gold in Beijing 2008 in the 100m breaststroke and the 4x100m medley relay. She retired from competitive swimming in November 2012.
The path she has chosen with Advanced Hair mirrors a track record the company has highlighted with other athletes. The late Shane Warne and cricketer Greg 'Mo' Matthews have reportedly undergone transformations through the studio’s programs, underscoring the reach of hair-health initiatives in sport.
In outlining the journey, Jones’s team emphasizes the collaboration aims to empower women facing hair loss to pursue evidence-based treatments and to challenge the stigma that often accompanies thinning hair. As awareness grows, clinicians say early intervention can improve outcomes, though they stress that results vary by individual and depend on a combination of medical treatment, lifestyle, and ongoing care.
Overall, the disclosure marks a notable moment in health conversations around hair loss, combining athletic credibility with a patient-centered approach to a condition that touches millions of women worldwide. The focus remains on scientifically grounded therapies, clear timelines, and real-world experiences to help destigmatize a condition that affects confidence as much as appearance.