Miami trend: customers pay up to $130 for professional back-scratching sessions

A Miami-area wellness service is drawing customers and attention by charging as much as $129.99 for an hour of professional back, arm and scalp scratching aimed at relaxation.

The family-run Scratcher Girls brand operates a studio in Miami Gardens and runs a weekend booth at Hollywood’s Yellow Green Farmers Market, advertising what it calls "mood-enhancing scratch therapy." Online booking lists prices at $74.99 for 30 minutes and $129.99 for an hour, with higher rates for couples sessions.

Clients are asked to arrive clean, and staff say they will perform a scalp check if a customer requests "hair play," according to the business’s online information. The company describes itself as the first of its kind and promotes light, noninvasive touch aimed at producing relaxation rather than any medical outcome.

The service has gained wider attention after videos and posts about the sessions circulated on TikTok, part of a wave of social-media-driven wellness trends. Television commentator Tomi Lahren, appearing Aug. 29 on Fox News’s "Outnumbered," called the practice "a very weird thing" while acknowledging its commercial success.

Operators and patrons have framed the sessions as a form of relaxation and self-care rather than clinical therapy. The company’s posted policies emphasize cleanliness and consent for any contact involving hair. The trend sits alongside other on-demand personal-care services that have proliferated in recent years, offering niche experiences that range from massage and grooming to themed pampering events.

Public discussion around such services has touched on hygiene and safety standards, though the Scratcher Girls’ online materials focus on appointment rules and client guidelines rather than making health claims. The business’s marketing does not present the sessions as medical treatment.

Scratcher Girls operates both at its Miami Gardens studio and at the Yellow Green Farmers Market on weekends, where it maintains a booth to serve walk-up customers and promote bookings. As the offering continues to circulate on social media, it highlights how digitally driven trends can create local demand for unconventional wellness services.

Fox News reported on the trend amid broader coverage of similar niche personal-care businesses. The Scratcher Girls’ pricing, locations and client policies are available through the company’s online booking information.