The Farmer’s Dog launches first annual Dog Person Day with 50% off first box and year-long giveaway

The Farmer’s Dog, a pet-nutrition brand known for delivering fresh, human-grade meals formulated by board-certified nutritionists, is launching its first annual Dog Person Day this fall. The event runs Sept. 21–28 and centers on a sweepstakes offering two chances to win a year’s worth of free dog food. New and returning customers who start a subscription during the event window are automatically entered, as are existing subscribers. The promotion also includes 50% off the first box.

To enter, new or returning customers who subscribe between Sept. 21 at 12:00 a.m. ET and Sept. 28 at 11:59 p.m. ET are automatically entered. Existing customers as of Sept. 20 are also eligible. There is a no-purchase-necessary option, and terms apply.

The Farmer’s Dog foods are developed from real meat and vegetables to meet human-grade safety standards, the company says. The meals are gently cooked to preserve nutrients and are tailored to each dog’s needs. Meals come pre-portioned based on factors such as weight, age and activity level, and are shipped directly to customers on a schedule that fits their household.

Beyond the sweepstakes, the brand is partnering with multiple rescue organizations during the event window and into early October to offer adoption incentives. New customers who adopt a dog from participating rescues receive a free first box and up to $300 in credit for future orders; existing customers who adopt receive the credit added to their account. No purchase is necessary for these offers, and terms apply.

The campaign reflects The Farmer’s Dog’s broader approach to pet care: nutrition and welfare as a community effort. In a market increasingly crowded with boutique brands, the company emphasizes science-based recipes, accessible delivery, and social-good initiatives, including shelter support and adoption incentives, as part of its brand identity. The effort also reinforces the idea that good nutrition is a health-oriented investment for dogs, with the potential to impact energy, coat quality, digestion and overall well-being.

Dog lovers are encouraged to mark Sept. 24 as Dog Person Day and stay tuned for details on entry rules and how to participate. The sweepstakes blends a lighthearted celebration with real-world benefits for dogs and their families, reinforcing a trend toward healthier, pre-portioned meals and stronger ties between owners, brands and rescues. See official rules for details.