Kyle and Samantha Busch Draw Backlash for Racy Gameday Men’s Health Commercial

Kyle Busch and his wife, Samantha Busch, drew swift criticism after posting a sexually suggestive commercial for Gameday Men’s Health that fans called “cringe” and “cheesy.” The minute-long ad, shared on Kyle Busch’s X account on Sept. 2, 2025, used racing-themed language to convey sexual innuendo and ends with an explicit gesture that some viewers found shocking.

In the commercial the couple trade lines in a kitchen that substitute racing vocabulary for bedroom references while discussing a clinic appointment. The ad follows Kyle Busch arriving for a consultation “to get back on track and ready to rip it,” and concludes with a scene in which he grasps Samantha Busch’s rear before leaving, accompanied by a wink.

Kyle Busch’s caption for the post reiterated the ad’s sexual tone. "For the first time in my life, I won a race I didn’t want to win! The wife decided I needed a lil tune up at Gameday Men’s Health to get back on track. The guys and gals at the clinic got me back on top and finishing second. Just like @SamanthaBusch likes it," the post said. The promotional copy on behalf of the clinic encouraged viewers to book a "complimentary test and consultation at a Gameday clinic near you," noting the brand operates "over 400 clinics across the country."

Reaction on social media was sharply critical. "Do you realize how completely cringe this is," one user posted. "Well, that’s one way to market," another wrote. "The way I just spit out my drink, only time Kyle will ever be happy with 2nd," a third commentator quipped. Others responded with variations on disbelief or derision.

Kyle Busch is one of NASCAR’s most prominent drivers, and Samantha Busch has frequently appeared in public-facing roles associated with motorsports. The couple’s participation in a risqué advertisement marks a notable crossover between sports personalities and overtly sexual brand marketing, a move that prompted discussion among fans about appropriateness and tone.

Gameday Men’s Health did not immediately respond to requests for comment. It was not clear whether the commercial would affect the company’s business or the couple’s public standing. The ad’s posting and the subsequent social-media reaction underscore ongoing tensions when high-profile athletes and their families lend their names to promotional campaigns that push conventional boundaries of taste.

The commercial and the responses remained the focus of online conversation in the days after the post, as fans debated marketing strategy and the boundaries of celebrity endorsements in sports.