Ryder Cup merchandise at Bethpage Black commands eye-watering prices

Fans attending the Ryder Cup at Bethpage Black are confronted with eye-watering prices for official merchandise, from jackets to beaded bracelets and everything in between. The iconic Long Island venue operates a 74,000-square-foot shopping complex near the main entrance that dwarfs typical golf shops, including a Ralph Lauren exclusive boutique near the 16th fairway and a large, coursewide superstore. The scene is designed to echo the event’s festive atmosphere, with a live DJ keeping the energy high as fans browse.

Prices for Team USA gear include a $415 rain jacket, a $305 knitted zip top by Ralph Lauren, and a $415 cotton sweater bearing the Stars and Stripes. For women, items run even higher: a $598 handbag, and a $398 cashmere hooded sweater, while a navy and red embroidered bald eagle bomber jacket costs $615. Other items include a $12 red, white and blue beaded friendship bracelet, a $120 wine decanter, a $76 chopping board and a $10 shot glass. In the electronics section, range finders and portable speakers appear in USA and Europe designs, with golf gadgets priced around $275. Smaller touches include a replica of Bethpage Black’s warning sign for $44 and steward’s panels reading quiet please for $88; Christmas ornaments go for as little as $34, while signed children’s books and a 1,000-piece jigsaw puzzle also populate the shelves.

The merchandise surge unfolds against a backdrop of sharp ticket price increases for 2025. Practice-day tickets hovered around $255.57, with Wednesday passes around $423.64 and full weekend action priced at about $749.51. By comparison, general admission during the 2023 Ryder Cup at Marco Simone in Rome ranged from roughly $53 to $277 depending on the day. Industry observers say the combined effect of high entry costs and premium retail has reinforced the sense that attending or commemorating the event is increasingly a premium experience rather than a routine leisure purchase. The Bethpage store’s breadth and its emphasis on licensed Team USA apparel—alongside a distinctive Ralph Lauren collaboration—reflects the broader strategy of pairing sport, spectacle and branding in a single fan experience. As corporate sponsorship and official merchandise expand, the real-world impact is visible in wallets; fans seeking a tangible keepsake are navigating price tags that echo the event’s high-stakes, global stage while navigating the practical costs of attending a Ryder Cup in prime time.