Amazon Developing Consumer AR Glasses Codenamed 'Jayhawk' to Compete with Meta
The device reportedly will include microphones, speakers, a camera and a single‑eye full‑color display, with a consumer rollout targeted for late 2026 or early 2027.
Amazon is developing consumer augmented reality glasses that would include microphones, speakers, a camera and a full‑color display in one eye, two people with knowledge of the plans told The Information.
The project, internally codenamed "Jayhawk" (appearing as "Jawhawk" in one report), is aimed at a consumer rollout in late 2026 or early 2027, the report said. Reuters said Amazon declined to comment on the report when contacted.
People familiar with the effort told The Information that Amazon is developing two eyewear models that use the same underlying display technology: a sleeker consumer version with a full‑color display for one eye and a bulkier model built for delivery workers. The delivery‑worker glasses, designed to provide turn‑by‑turn navigation and other route assistance, could appear as soon as the second quarter of 2026 with an initial production plan of roughly 100,000 units, the report said.
Amazon has previously worked on specialized eyewear for delivery drivers, Reuters reported last year. The consumer device would mark the company's formal entry into the consumer AR‑glasses market and put it in direct competition with Meta Platforms, which has been selling its Ray‑Ban Meta line since 2023.
Meta's Ray‑Ban Meta, released in 2023, has sold in the millions, and the company is widely reported to be preparing a new version to unveil at its Connect conference next week. Meta has also partnered with EssilorLuxottica's Oakley on AI‑powered smart glasses earlier this year, industry reporting shows.
Tech companies have been racing to pair augmented reality hardware with advanced software and artificial intelligence capabilities. The addition of microphones, speakers and cameras in head‑worn devices enables voice interaction, contextual audio feedback and visual capture, features that companies expect will expand consumer and enterprise use cases.
Amazon's timeline, as reported, suggests a staged approach with an earlier, workforce‑focused release followed by a consumer launch. The delivery model's navigation features and planned production run indicate a commercial test among a defined user group before broader consumer distribution.
The Information attributed its account to two people with knowledge of Amazon's plans. Reuters reported Amazon's lack of comment; the company has not publicly announced a consumer AR product. If the company proceeds as reported, the product would join a small but growing field of consumer smart glasses from major technology and eyewear partners.
The development follows broader industry efforts to integrate AI into wearable devices, but the reported timetable and specifications should be considered provisional until Amazon issues a formal announcement. Media outlets reporting on the project have tied the move to intensified competition in the augmented‑reality market, where established headset makers and social‑media companies are seeking footholds in consumer hardware.