Amazon Fire TV 40-Inch 2‑Series hits lowest price this year with 28% discount

Amazon's Fire TV 40‑Inch 2‑Series is being offered at 28% off on Amazon this week, marking the lowest price for the model so far this year, the New York Post reported. The promotion reduces the cost of a mainstream smart TV positioned for bedrooms and small living spaces and may be attractive to consumers looking to cut cable and streaming costs.

The 2023 Fire TV 40‑Inch 2‑Series streams in Full HD 1080p and supports HDR10 and HLG formats, while delivering Dolby Digital audio. The set includes an Alexa Voice Remote and runs Fire OS, giving viewers access to apps and services aggregated through Amazon's platform. Amazon advertises features such as adaptive brightness and enhanced contrast as part of the set's picture-processing capabilities.

The Post's commerce report noted the television provides access to "over a million movies and shows" through Fire OS and supports multi‑room syncing with other Fire TV devices. Its size and weight make it a common choice for secondary rooms, dorms and compact living areas where a 40‑inch panel balances screen real estate and space constraints.

Retail deals on consumer electronics can fluctuate rapidly. The New York Post's article, which highlighted the discount, included a standard retailer caveat that promotions can expire and prices are subject to change. Shoppers considering the offer should confirm current pricing and availability on Amazon before purchasing.

The Fire TV 2‑Series competes in a crowded market of budget and midrange smart televisions that emphasize integrated streaming and voice assistants rather than native 4K resolution. For buyers prioritizing 4K or larger screens, manufacturers and retailers regularly cycle promotions around seasonal sales events.

The promotional push for the 40‑inch Fire TV comes amid continuing interest in cord‑cutting and streaming-first setups, where built-in smart platforms reduce the need for external streaming devices. The Post's commerce writer P.J. McCormick reported the deal for readers seeking practical, lower-cost upgrades to existing televisions.

Consumers who need more advanced display features, such as native 4K, higher refresh rates for gaming or expanded smart‑home integrations beyond Alexa, may find competing models better suited to those use cases. For shoppers seeking a compact, streaming‑focused set with voice control and HDR support, the discounted Fire TV 40‑Inch 2‑Series represents a lower-cost option while the offer remains available.