Daily Mail testers find mixed results for Dyson’s premium haircare launch

Dyson’s new line of premium haircare products drew praise for design and refillable packaging but delivered mixed performance in hands-on tests by the Daily Mail YOU team, which raised questions about whether the technology brand’s beauty push justifies its high price points.

The range, launched last month with claims of de-frizzing and hydrating benefits and marketing that cited "sunflower oil harvested from the Dyson Farms in Lincolnshire," includes styling creams, sprays, serums and an oil, many of which are sold with refill options. Testers found some items effective for particular hair types or uses, while others were described as heavy, sticky or simply not noticeably better than cheaper alternatives.

Hannah Skelley tested the Chitosan Pre-Style Cream (100 ml, £49; refill £44) and reported that its conditioning blend felt tacky and heavy on her fine hair, leaving it greasy and producing no better hold than usual. Charlotte Vossen gave a more positive assessment to the Chitosan Post-Style Serum (100 ml, £49; refill £44), saying that one pump smoothed lengths, tamed flyaways and helped her blow-dry last four days without the crunch or residue commonly associated with hairsprays.

Jackie Annesley evaluated the Omega Leave-In Conditioning Spray (165 ml, £59.99; refill £49.99) and found the nozzle produced a fine mist but saw no advantage over a lower-priced Moroccanoil product. She also tested the Chitosan Multi-Use Styling Spray (165 ml, £62.99; refill £54.99), describing it as effectively a hairspray that left her hair feeling "crunchy" despite the inclusion of hydrolysed wheat protein intended for softness.

Scarlett Dargan tried the Chitosan Pre-Style Cream Curly to Coily Rich Conditioning formula (100 ml, £49; refill £44) and highlighted issues with the dispenser and the product’s heavy, oil-rich composition. Dargan said her curls felt very soft but lost definition and became frizzier the next day after what she described as using a large portion of the bottle in a single application. Maddy Fletcher assessed the Omega Hydrating Hair Oil (30 ml, £45.99, not refillable) and reported that the recommended one to two drops produced no visible effect; she found shine only after applying a much larger quantity overnight and rinsing it out, a routine she called financially impractical.

Across the product tests, reviewers noted recurring themes. Refillable packaging was consistently cited as a positive design decision, aligning with broader consumer interest in reducing single-use containers, but refill prices remained high. Several products were described as heavy or better suited to thicker, more damaged hair rather than fine strands. Testers also compared performance against existing mid-market alternatives and found limited advantages in many cases.

Dyson’s entry into personal-care products follows its longstanding reputation for engineering and design in home appliances. The company has emphasized ingredient sourcing and formulation in promotional materials, but the Daily Mail testers’ experiences suggest consumer perception of value will depend on hair type, styling habits and willingness to pay a premium for packaging and brand.

The Daily Mail YOU team selects and curates the products it reviews; purchases made through links on the review page may generate commission for the site. The testers’ accounts reflect individual experiences and hair types; manufacturers’ claims and independent lab data were not independently verified by the review team.

As technology companies diversify into personal care, the Dyson haircare rollout illustrates the challenges of translating appliance-brand equity into consistently superior performance across varied consumer needs. Buyers considering the range should weigh the high prices and refill options against personal hair characteristics and the availability of lower-cost alternatives that may deliver comparable results.