iPhone 17 goes on sale worldwide as queues form and Mumbai incident draws attention

Apple pushed the iPhone 17 to markets around the world as stores opened for the latest launch, with crowds forming outside Apple Stores in major cities from Asia to Europe. In several locations, customers waited through the night to be among the first to enter as doors opened.

Eyewitness footage and local reports described tense scenes outside the Mumbai store, where a fight broke out among would‑be buyers and authorities moved in to restore order. The day also featured orderly queues and early arrivals in London, Seoul, Beijing, and New Delhi, as fans lined up to secure the newest devices.

The companys release strategy kept to a global timetable, with anticipation building ahead of the first day of sales. The iPhone 17 lineup includes the standard iPhone 17, the more capable iPhone 17 Pro, and the iPhone 17 Pro Max, alongside a new ultrathin model called the iPhone Air. Price points pegged the base model at 799 in local currencies or 799 in U.S. dollars, while the Pro starts at 1,099 in both currencies. The Pro Max sits at the high end of the range, and the Air is positioned as a lighter, slimmer alternative within the family.

Color options for the iPhone 17 lineup reflect a mix of bold and standard tones. The base iPhone 17 is offered in black, lavender, mist blue, sage, and white. The iPhone 17 Pro and Pro Max come in silver, deep blue, and a new cosmic orange, a shift from Apples typically more muted Pro palette. The iPhone Air is described as the thinnest model in the family, with a notably slim profile that aims to complement Apples line of lightweight laptops and accessories. The Air carries its own color options, including space black, cloud white, light gold, and sky blue, and is marketed as a distinct alternative in the flagship range.

The launch follows Apples tradition of a globally synchronized release date in September, a tactic designed to maximize excitement and early uptake. Analysts have suggested the iPhone 17 series could provide a notable end‑of‑year lift for Apples market share, with particular attention on the Chinese market where demand for new iPhone models has historically remained strong.

Industry observers also highlighted the high value of the devices and the risk of theft in crowded retail environments. Insurance experts cautioned that losing or having a high end device stolen could impose significant replacement costs for consumers, underscoring the importance of store security and personal vigilance during launch days.

Outside of the immediate product details, market watchers noted the enduring appeal of the iPhone brand and the potential for the lineup to influence sales through the coming quarters. Some analysts suggested future updates or anniversary-led announcements could accompany the brand as it approaches milestone years, even as the current generation drives continued attention to Apples technology and AI-enabled features across its ecosystem.