Tom Brady joins Aescape to push robotic massage into sports and beyond
Brady becomes chief innovation officer as the robotic massage company targets locker rooms, professional teams and the 2028 Los Angeles Olympics
Tom Brady is teaming with Aescape, the world’s first robotic massage technology company, in a move the parties describe as a merger that places Brady as Chief Innovation Officer and his business partner, Alex Spiro, as a strategic advisor in exchange for equity. The terms were not disclosed, but the collaboration signals a more aggressive push to scale robotic massage from luxury hotels to professional sports locker rooms and major multisport events.
Aescape’s system relies on robotic arms that perform massages without human therapists. The company says sessions start at $60 for 30 minutes, a rate it argues is comparable to traditional massage when factoring in the robot’s continuous firm pressure. The technology uses sensors to create a 3D model of the client’s body and remembers preferences between visits, enabling personalized treatment tailored to individual recovery protocols. Eric Litman, Aescape’s founder and CEO, said the system is designed to continuously improve, noting that the robots can alter pressure, location on the body, and even music during a session.
Brady, who has long emphasized musculoskeletal health and pliability as a cornerstone of performance, frames the partnership as a natural extension of his longevity-focused regime. “Since early in my career, I’ve been fortunate to work with Alex Guerrero, the best body coach in the world. What we’ve built together helped me play 23 seasons in the NFL. Now, together with Aescape, we’re making that same elite level of treatment accessible to everyone,” he said.
The collaboration is expected to accelerate Aescape’s expansion beyond its current footprint, which includes high-end hotels and fitness clubs. Spiro, a longtime attorney who has represented clients from Jay-Z to Elon Musk, described the deal as a pathway to wider adoption in elite sports environments. He said the partnership could place Aescape in professional teams’ facilities and ultimately in the mix for the 2028 Los Angeles Olympics, outlining ambitions that extend well beyond private wellness settings.
“We’re adapting Tom’s longevity-focused protocols to the Aescape system and building on them in ways that can only be done through robotics and AI,” Litman added. The company says it has already logged more than 25,000 massages across about 100 locations since debuting last year, positioning itself as a scalable “Uber for back rubs” in the wellness market. Aescape’s approach, the company has argued, makes consistent, science-backed massage available at a broader price point than traditional hands-on therapy, with an emphasis on reproducible pressure and timing across sessions.
Industry observers note that robotic massage sits at the intersection of wellness, robotics and AI, a convergence that aligns with broader consumer interest in longevity, biohacking and scalable health services. While massage has historically occupied a lower-profile niche within wellness regimens, the Brady-Spiro-Aescape alliance highlights how tech-driven recovery protocols could redefine access and expectations for elite-level care.
The terms of the deal remain private, but Spiro has indicated that the economics could shift toward lower prices as the technology scales. He suggested the price could drop from the current $60-per-session level to $30 or lower within the next decade as adoption broadens and manufacturing costs decline. Litman emphasized that the technology’s ability to personalize and standardize treatments at scale could drive consistent outcomes across a wide user base.
Beyond hotels and gyms, the partnership’s stated aim is to place Aescape’s robotic massage into professional sports ecosystems and high-profile events, potentially changing how teams and athletes manage recovery. Brady’s profile as a long-tenured quarterback known for meticulous attention to conditioning has made him a high-profile advocate for integrating advanced recovery protocols into routine training. Spiro’s involvement adds a strategic layer aimed at fundraising, partnerships and broader market access that could accelerate rollout in competitive sports settings.
As the collaboration progresses, observers will watch whether Aescape can translate luxury wellness expectations into widely accessible, AI-guided recovery tools. The company asserts that its system’s 3D modeling and memory features will enable progressively personalized experiences, while its broader ambition remains to democratize access to elite recovery modalities. The convergence of robotics, AI and wellness in this deal underscores a growing belief among investors and athletes that scalable, tech-enabled recovery options can complement traditional medical and physical therapy approaches.
Overall, the Brady-Aescape partnership marks a notable moment in Technology & AI-driven wellness, illustrating how high-profile endorsements and strategic investments can accelerate the adoption of robotic massage in mainstream markets and professional sports alike. The evolving relationship between robotics, sports science and consumer health continues to unfold as companies seek to balance cost, accessibility and individualized care for a growing demand in longevity and performance optimization.