Tom Brady partners with Aescape to bring robotic massage to sports, hospitality and the Olympics
Brady named Chief Innovation Officer as Aescape scales its robotic massage platform toward locker rooms and the 2028 Los Angeles Games
Tom Brady is aligning with Aescape, the world's first robotic massage technology company, in a deal described by sources as a merger. Brady will become Chief Innovation Officer, applying his longevity and recovery philosophy to the company, while his longtime business partner, Alex Spiro, will serve as strategic advisor in exchange for equity. The terms were not disclosed.
Aescape operates in about 100 locations and has delivered more than 25,000 massages since its debut last year. The service relies on robotic arms to perform massages entirely without human input. Sensors create a three-dimensional model of the user's body, enabling a personalized treatment that can remember a user's preferences across visits. The company says the system can adjust pressure and targeting to optimize outcomes.
Pricing starts at $60 for a 30-minute session, a rate the company says can match a longer human session because the robots apply firm, continuous pressure throughout the treatment. The massages are delivered with no human operator present during the session.
Brady has long followed a musculoskeletal focused wellness regimen developed with his body coach Alex Guerrero, a regime he says helped him play 23 NFL seasons. With Aescape, he says the partnership will bring elite-level treatment to a broader audience.
Spiro, a high-profile attorney who has represented figures such as Jay Z and Elon Musk, frames the alliance as a path to rapid scaling beyond luxury settings into professional sports locker rooms and the 2028 Los Angeles Olympics. He has signaled that per-session prices could fall to about $30 or lower within a decade as the platform expands.
The venture arrives amid a broader cultural focus on longevity and biohacking, even as massage has not been widely integrated into wellness regimens. Aescape has described itself as aiming to be Uber for back rubs, offering an easy-to-book and affordable experience.
Aescape officially debuted last year and now operates around 100 locations and has delivered more than 25,000 massages, according to company statements. The Brady Spiro partnership is described as a merger that will leverage celebrity reach and a scalable robotics platform to broaden its go-to-market strategy.
The move reflects a growing interest in applying robotics and AI to wellness services, with operators seeking standardized protocols and data driven outcomes across venues, sports organizations, and hospitality networks.
Pricing and expansion details aside, financial terms of the deal were not disclosed and governance details were not provided. The parties say the goal is to accelerate scaling of Aescape technology across sports and entertainment venues in the years ahead.
As technology and wellness converge, the collaboration showcases how elite training philosophies and automated care could reshape how athletes and fans experience recovery, with robotics and AI at the center of that expansion.