Galloway predicts Tucker Carlson will be GOP nominee in 2028, ahead of JD Vance
Marketing professor Scott Galloway argues Carlson’s independence and media reach could redefine the Republican field, amid Trump-era speculation and a slate of potential contenders
WASHINGTON — Scott Galloway, a marketing professor and business commentator, predicted on the Pivot podcast that Republicans will nominate Tucker Carlson for president in 2028, arguing Carlson could emerge as the GOP’s standard-bearer even as Trump-era dynamics persist. He said Carlson is the more likely nominee than the current frontrunner, Vice President JD Vance, in a discussion centered on the decline of traditional television and evolving media influence.
"I think Tucker right now is the most likely nominee for the Republican nomination," Galloway said, describing Carlson as having "been very good lately" for defying party lines on issues ranging from housing for young people to broader national questions. His co-host, Kara Swisher, added that Carlson "was absolutely right" for warning that "civil disobedience" could erupt if the Trump administration used the assassination of Charlie Kirk to attack free speech.
Trump has floated both Vance and Secretary of State Marco Rubio as possible successors since his January reelection. Kristi Noem, the Department of Homeland Security head in some accounts in the notes, is also seen as a potential contender for 2028. Other names that could appear on primary ballots include Tim Scott, Ted Cruz, Glenn Youngkin and Rand Paul.
Carlson, who was fired from Fox News in April 2023, now hosts a successful podcast. He has drawn the ire of some MAGA adherents for openly opposing Trump’s strikes in Iran and for hosting the Iranian president on his show. He has also spoken out against U.S. support for Israel. At a Turning Point USA event in Tampa this past July, Carlson slammed the Trump administration for what he framed as grandstanding rather than real change, telling audience members, "I don’t know, it kind feels like you’re feeding me appetizers. At some point, I want to look around and see a better country. I want to see a country I recognize." He appeared at Kirk’s memorial service on Sunday in Glendale, Arizona, as did Vance, underscoring Carlson’s continued visibility in conservative circles.