Pro-life group asks Florida AG to probe abortion-pill billboard ads

A leading national pro-life advocacy organization is urging Florida’s top prosecutor to open an inquiry into a New York nonprofit’s abortion-pill advertising on billboards across the state. In a letter dated Sept. 19 and reviewed by Fox News Digital, 40 Days for Life asked Florida Attorney General James Uthmeier to scrutinize Mayday Health, accusing the group of running deceptive and misleading ads that promote mifepristone and misoprostol. The letter signals a potential legal challenge to the campaign under Florida’s consumer and advertising laws.

The group contends the billboards fail to disclose crucial information, including the U.S. Food and Drug Administration’s black box warnings about risks such as hemorrhage and infection. It also says the ads omit federally required safety protocols and any discussion of potential legal consequences for Floridians seeking or considering abortion. “Those pictures are not [artificial intelligence],” Shawn Carney, president and CEO of 40 Days for Life, told Fox News Digital. “Those are actual pictures of boats floating in front of tourists — trying to get a tan, trying to enjoy their time off of work — and yet they’re having abortion pills shoved in their face. It’s out of touch, and it could be illegal.”

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Carney and other 40 Days for Life leaders have pressed Uthmeier to launch an investigation with an eye toward prosecution should the facts suggest a violation of Florida’s deceptive advertising law. Carney argued that the issue reflects a broader shift in a post-Roe America, where abortion advocates have faced political and legal headwinds and are under heightened scrutiny over how they market their positions. He also noted the grassroots reach of the organization, saying 40 Days for Life claims more than 1 million participants across roughly 1,800 cities worldwide, which he described as enabling rapid detection of local problems.

“It shows once again how out of touch abortion advocates are in a post-Roe America where they have no sense of mission,” Carney said. “They cannot read the room at all, and now they can’t read the law.” The group has framed the request as part of a larger effort to enforce state advertising rules as battles over abortion access continue to play out in state capitals across the country.

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Florida currently bans most abortions after six weeks of gestation, positioning the state among those with some of the strictest abortion restrictions in the country. The letter from 40 Days for Life arrives amid a broader national debate about how abortion-related services and information are marketed, regulated and policed at the state level. Supporters say such campaigns can influence public perception and medical decision-making, while opponents accuse groups of spreading misinformation or pressuring individuals at vulnerable moments.

The Florida Attorney General’s Office and Mayday Health did not respond to Fox News Digital’s request for comment by publication time. Observers say the case could hinge on how the state defines deceptive advertising and whether the ads’ omissions rise to a legal violation under existing statutes. The issue underscores the ongoing tension in U.S. politics over abortion access, public messaging, and regulatory enforcement in a rapidly changing legal landscape.

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